‍2020 was not easy and unsettled all our plans initially, but we emerged with a lot of clarity because of the time we had; to reflect and reprioritise.

Thank You for being a supporter of guch & here’s a little bit of what transpired in 2020 and what we are going after in 2021.

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Before anything else, here’s what I wrote on guch in March when we transitioned from an agency model to building a product. Everyone who I went for advice told me it was going to be hard on the team, the clients, the vendors and also on me to make this transition as it required a completely different way of thinking. And true to what I was told, it has been painful — some team members had to leave, we have had to say ‘No’ to certain clients, we have had to spend a lot more time talking to team members on this transition — and on top of all of this, COVID happened and this meant even more ambiguity.

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For those of you who don’t know us,

guch delivers high quality video to enterprises at speed & scale using a full stack product & a market network of the best video professionals.

Themes around which guch is built

  • gig economy & remote work
  • building for the world and servicing the world from India
  • collaboration & workflow efficiency tools to disrupt the way video is delivered to enterprises (disrupting the creative agency business)

The below is what we did in 2020

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Building products — guch & Final

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  • Launched the MVP of guch in Sep 2020, released another version soon after — we have seen adoption from some key clients
  • Our Gross Sales Volume is quickly closing in on $500K
  • Ideal customer profiles — We only work with customers with more than $100M in revenue or a Billion dollars in valuation — we worked with Linkedin, Sitecore, Udaan, Razorpay to name a few.
  • We have launched a product called Final. This is a simple tool that helps any video/audio/podcast professional send a file to review to clients. We are also having a PH launch on the 3rd of Feb.
  • We are 19 team members today — more nimble, more focussed. — This had to do with the transition from agency to product. However, all our previous team members are still working on projects with us as guch pros.
  • Supply Aggregation — We want to work with the top 2% of video professionals and we are currently handpicking them after thorough vetting. Our network is currently at 150 professionals. We want to provide our customers with differentiated, high quality supply.

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Here’s are some video testimonials from top guch pros

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Mad Over Videos

We realised the importance of building a customer community and launched Mad Over Videos as our media outlet. MOV was previously a very successful in person event that we did in 2019.

We have completed 29 podcasts with leaders from Google, Freshworks, Linkedin, Facebook, Phonepe, Activecampaign, Xactly to name a few from the ICP. We have also launched initiatives like MOV Buzz, MOV Spotlight, leadHERs, etc. Overall, this initiative is driving great demand and branding for us.

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On a fun note, here’s a video of our team working from home!

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2020 was a year of clarity for us. With the razor sharp focus that we have now, we are excited going into 2021.

Wishing everyone a fantastic 2021!

This post first appeared here on Medium & here on Linkedin.

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